Luxury Industry Marketing - The Contrarian Approach

Many luxury real estate marketing professionals confuse their head-shot as being their brand. The majority of real estate print ads are simply a collection of "heads and houses". As a result, what you get is a sea of sameness. When your competitors all use their head-shot as their brand what makes you distinct? This is part 2 of our previous post,Off with Your Head!

Richard Lehman, noted investment advisor, puts it this way: "Think about it, what better way to bail out debtors and clear out an excess housing inventory than through inflating the value of hard assets and at the same time diminishing the value of debt claims?" And all the government entitlement programs are keyed to the rate of inflation, so the politicians look like heroes.



The first reason why you should be hiring a real estate agent is because he has a complete knowledge of the laws. You or any other person who does not belong to this field cannot be as knowledgeable as him. real estate in Marbella. estate agents have spent years in this field, which is why they have enough experience to guide you according to the laws. These individuals have a proper knowledge of the market conditions, marketing techniques, paperwork and a lot more.

Almost every surfer on the web real estate development. has run into a junky site intended only for them to click an ad. You know the kind of site benalus real estate I'm talking about...no content, nothing of value to the visitor, and very frustrating to land on.

This is another common mistake beginners make. Not allowing for all the expenses and costs involved. Sometime we forget some important things. Sure we know we need to include the purchase price and the renovation costs. But what about other costs and expenses such as, closing costs including legal fees, title insurance, property insurance, real estate taxes, and real estate company or service. transfer tax when selling the house.

How can it cost you less to sell your home to a real estate investor? Because you are selling real estate directly directly to a buyer there are no real estate agent commissions involved which is typically 6 percent of your sale value. This can add up to tens of thousands of dollars. Instead of paying a real estate agent commissions you are giving some of that money in equity to the new home buyer or investor.

I think Henry hated the business more than I. Keeping the money in mind, I could at least make myself get on that phone and start calling hundreds of people who didn't want to hear from me, just to find the one or two that did want to. I got listings this way while Henry sat there waiting for the phone to ring. But I found it harder and harder to do.

It's great to travel and see the world. It reminds me of something a good friend of mine always says, "Some people have more money and more vision than us". Seeing the growth, prosperity and continued development (even now) of massive architectural icons being built on what was ocean six months ago is motivating.

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